South Korea is witnessing a surge in digital asset adoption, with nearly one-third of its population now actively investing. This growth is fueled by the rise of platforms like Upbit, Bithumb, Coinone, Korbit and Gopax, which have witnessed a significant influx of new users. The South Korean government’s recent data reveals this trend has led to an increase in digital asset accounts from approximately 14 million to over 20 million investors since March 2024. This growth is partly attributed to the upcoming US elections and the relaxed regulatory framework that permits banks to collaborate with digital asset firms. In late 2025, a pilot program for corporate participation in the digital asset market will be launched by the Financial Services Commission, paving the way for more companies to enter the field.