Controversial MMA fighter Conor McGregor has launched his own meme coin, with the project set to unfold through a decentralized exchange (DEX). A blind auction on April 5-6 will distribute 60 million tokens, followed by Uniswap V4 and later Uniswap V3 deployments. Trading opportunities will be available via the Uniswap app and aggregators like 1inch and Matcha, with asset sales being blocked until 11:00 AM on April 7. The project aims to provide liquidity at the start of trading and contribute funds to the DAO treasury. Following these initial steps, holders will gain the ability to participate in governance and staking, according to reports. While the launch garnered attention, crypto sleuth ZachXBT voiced skepticism on Twitter, with his commentary attracting more engagement than McGregor’s promotional tweet. Some users expressed doubt about the legitimacy of listed brand names, though the company has confirmed their authenticity. The incident follows a period of waning interest in meme-coin projects after a series of unsuccessful launches and rug pulls, according to CoinGecko experts who remain optimistic about potential for future recovery.