The digital identity project World (WLD) has experienced a dramatic surge in value over the past two days, increasing more than 80%. This impressive rise can be attributed to several factors. First, Eightco Holdings Inc., a Nasdaq-listed company, launched a WLD digital asset treasury (DAT) through a $250 million private placement. Additionally, Upbit, South Korea’s largest cryptocurrency exchange, listed Worldcoin (WLD), further boosting the project’s visibility and adoption. 8Co is also behind this surge as they just purchased 170 million shares of common stock for $250 million. They even issued an additional $20 million worth of shares to BitMine, the world’s largest institutional holder of Ethereum. The company’s statement was led by MOZAYYX, a significant player in the investment arena with notable backing from institutions such as World Foundation and Discovery Capital Management. 8Co also collaborated with several other large players including GAMA, FalconX, Kraken, Pantera, GSR, Coinfund, Occam Crest, Diametric, and Brevan Howard to complete this massive $250 million investment. This surge in popularity for the project has further fueled the excitement surrounding Worldcoin (WLD), with its unique system of identity verification through iris scans and its potential to combat AI-powered bots. As a result, the WLD token has reached a new all-time high over $11 in March 2024.