Perplexity CEO Reveals Plans for Extensive Browser Tracking to Power Ads

The rise of AI is reshaping the digital landscape, with data becoming an increasingly valuable commodity. Privacy concerns remain central in this era, especially for those involved in cryptocurrency where decentralization is valued. Perplexity, a new player in the AI search arena, has recently sparked debate regarding user data and its monetization. The company’s CEO, Aravind Srinivas, disclosed his strategy during an interview on the TBPN podcast, revealing a plan that echoes the practices of tech giants such as Google and Meta. This approach involves tracking user behavior across the internet through a new browser code-named Comet, set to launch in May.