Zora Unveils Its New Token, ZORA, Set to Launch on April 23rd

Zora, a platform renowned for its creator-friendly approach to non-fungible tokens (NFTs) and onchain content, is set to launch its long-awaited token, ZORA, on April 23, 2025. The distribution of the token will be based on two snapshots of user activity, with the first covering contributions from January 1, 2020, to March 3, 2025, and the second encompassing activities up to April 20, 2025. These snapshots will determine eligibility for a retroactive airdrop, part of a strategy to reward long-time creators, collectors, developers, and participants within the Zora ecosystem. The token launch on Base, Coinbase’s layer-two network, is designed to enhance accessibility and onboarding for new users. This move aligns with Base’s growing prominence as a hub for onchain social apps and memecoins.