He Yi, co-founder of Binance, recently shared her insights on meme culture’s influence within the cryptocurrency market. According to He Yi, meme culture plays a crucial role in driving market trends by challenging mainstream ideologies and fostering community consensus rather than relying on celebrity influence. She emphasizes that true investment success stems from aligning with long-term market cycles rather than fleeting hype. Her advice focuses on strategic asset allocation strategies like prioritizing stable tokens while advocating for cautious leverage use in high-risk tokens. This philosophy resonates with many crypto enthusiasts, who see it as validation of a grassroots-driven market dynamic.