GameStop is facing pressure to embrace the future of finance, with a proposal from Strive Asset Management calling for a significant portion of its $5 billion cash reserve to be converted into Bitcoin. The investment opportunity was outlined by Matt Cole, CEO of Strive Asset Management, in a letter sent to GameStop chairman and CEO Ryan Cohen on February 24th. Cole argues that holding cash is a risky proposition, while Bitcoin offers protection against inflation and potential monetary debasement. He suggests allocating these funds for Bitcoin purchases through strategies like ATM offerings and convertible debt securities, transforming the company’s finances from passive to proactive.