Crypto presales are once again capturing global attention, offering early access to projects before listings on major exchanges. With a competitive market vying for buyers’ interest, two presale tactics stand out: the playful approach of Maxi Doge and the structured engagement strategy of BlockDAG. Maxi Doge is using memes and fitness themes to garner attention, blending humor and identity-driven branding. While this light-hearted method has attracted retail buyers looking for fun connections, its long-term viability remains uncertain. **BlockDAG**, on the other hand, is leveraging innovative engagement features like a daily Buyer Battles system. This incentivizes constant participation with reward structures, keeping the presale dynamic and active, even beyond individual batches. BlockDAG’s presale has raised over $381 million and sold 25.3 billion coins. This success reflects not only market demand but also the strategic implementation of a constantly evolving system that rewards continuous engagement. While Maxi Doge relies heavily on brand personality and hype, BlockDAG demonstrates how lasting momentum can be built through a structured approach.