Why the YZY Hype Died: How Structured ICOs Offer a Safer Path to Crypto Growth

The cryptocurrency market is demanding more than just celebrity-fueled hype. A recent crash of the Yeezy token highlights how easily trust can be eroded, even by seemingly well-known names. The rise and fall of YZY serves as a stark reminder that structured Initial Coin Offerings (ICOs) are poised to change the game in achieving genuine long-term success. ❌ The market is simply too savvy to fall for fleeting FOMO launches anymore. But what can investors do? The answer lies in structure.