Strategy’s treasurer and head of investor relations, Shirish Jajodia, has stated the firm takes a careful approach to its Bitcoin purchases, aiming to minimize market impact. “We represent a proportion of market liquidity,” he explained on Coin Stories podcast, adding that they structure trades strategically to reduce any potential price fluctuations. The firm began accumulating Bitcoin in 2020 and currently holds over $70 billion worth of the cryptocurrency, according to SaylorTracker. Jajodia further clarified that Strategy buys Bitcoin continuously, often using OTC desks, to capitalize on market corrections. 55,000 BTC were purchased for $5.4 billion in November 2024, followed by another 21,021 BTC for $2.46 billion in July 2025. While these purchases have generated varying market reactions, Jajodia explains that the company seeks to accumulate further when prices dip.