Kanye West’s YZY token experienced a dramatic price drop just one day after its launch, plummeting 75% from its record high. The token’s meteoric rise, fueled by intense interest and hype in crypto communities, was followed by a swift and steep decline as early investors liquidated their stakes. On-chain data revealed that influential traders profited significantly, pocketing over $1.5 million within minutes of launch. 70% of the tokens were immediately vested with Yeezy Investments LLC, a company associated with Ye, leaving only a small portion available for public trading. This concentrated ownership structure resembles previous celebrity-backed crypto debacles where insider activity led to rapid price drops.