Kanye West’s YZY token experienced a dramatic 90% value drop shortly after its launch on August 21, 2025. This sudden decline raises questions about the stability and fairness of celebrity-backed tokens within decentralized finance (DeFi). While initially gaining momentum with an inflated market cap exceeding $3.2 billion, the token’s value plummeted hours after release, leaving investors reeling from a significant loss. 90% value loss followed the launch. Concerns surrounding the lack of official statements and limited information about the project’s true backing are also growing. The token’s development lacked transparency and community engagement, raising concerns about potential insider manipulation and market manipulation practices. No institutional partnerships were identified, and regulatory scrutiny remains high.