Kanye West’s YZY Memecoin Sparks Crypto Debate: Exploring the Hype & Controversy

Kanye West has launched a memecoin tied to his Yeezy brand, prompting both excitement and skepticism within the crypto community. The project, released on the Solana blockchain on August 21, 2025, saw its market capitalization peak at $3.1 billion before experiencing a pullback to $2 billion. This rapid rise in value highlights the potential for celebrity-backed projects to generate market volatility, leading to discussions about their long-term stability and the influence of celebrities on the crypto landscape.