Kanye West Launches YZY Token on Solana Amid Market Volatility

Rapper Kanye West (formerly Ye) has launched a cryptocurrency token, YZY, on the Solana blockchain. The move brings him into the world of crypto and positions his project to reshape payments with the creation of YZY Money – an ecosystem encompassing Ye Pay, a crypto-based payment processor, and YZY Card, a digital payment card for international use. YZY has seen explosive growth before a correction, reflecting the excitement surrounding celebrity-backed token launches but also raising concerns about fair market access.