Yeezy Token, launched by rapper Kanye West on the Solana blockchain, experienced a meteoric rise to $3 billion in value within 40 minutes of its debut. However, this surge quickly faded after concerns about insider trading and limited public access emerged. The initial frenzy was fueled by Yeezy’s online promotion, which marketed the token as a decentralized financial system called ‘YZY MONEY’, offering features like ‘Ye Pay’ and a crypto credit card. Despite early investors securing hefty profits from the token’s rapid rise, its market cap plummeted soon after. Blockchain data revealed that over 94% of YZY tokens were held by insiders, raising alarm bells about potential manipulation. One wallet, suspected to have insider knowledge, mistakenly bought the wrong token and incurred a $710,000 loss, but recovered later. Despite this, some crypto traders expressed interest in the YZY Token for its high trading volume, with some viewing it as a short-term opportunity reminiscent of memecoins like TRUMP. However, questions remain about YZY’s legitimacy and ethics. The project has been met with both enthusiasm and skepticism due to the token’s rapid decline following launch, coinciding with concerns regarding insider trading. Despite this, Kanye West’s stores now accept YZY as payment, potentially enhancing its perceived legitimacy. This sudden shift in strategy raises further questions about the project’s authenticity.