Binance has launched its Hot Summer Challenge, specifically targeting users in the Middle East and North Africa (MENA) and South Asia. This activity runs from August 21, 2025, at 00:00 UTC to September 21, 2025, at 23:59 UTC. Eligible participants can earn up to 300 USDT in token vouchers through various methods such as peer-to-peer (P2P) trading, credit/debit card transactions, and P2P Express. The challenge structure encourages participation from both established users and newcomers. Existing users who see a significant increase in their net trading volume during the challenge period will be ranked and rewarded accordingly. The top 50 participants showing at least a 5% increase compared to their previous month’s activity will receive token vouchers, with the first-place winner taking home 300 USDT. Meanwhile, new users – those who haven’t made any buy or sell orders on Binance before August 21, 2025 – also have a chance to win up to 3 USDT in token vouchers for their first transaction worth at least $50. The challenge is open to residents of selected MENA and South Asian countries, excluding the UAE and Bahrain. To qualify for rewards, users must complete identity verification and register for the activity. Binance emphasizes that all token voucher rewards will be distributed within three weeks after the end of the activity and users have two weeks to redeem their vouchers. The platform reserves the right to disqualify participants found engaging in fraudulent activities or violating terms and conditions. Binance also retains the discretion to modify the challenge rules without prior notice.