Samsung’s Foldables Drive Market Share Surge as Apple Stumbles

Samsung is pushing past Apple for dominance in the US smartphone market, fueled by the success of its foldable phone technology. While Apple’s U.S. market share fell to 49% in Q2 2025 from 56%, Samsung saw its share rise to 31%. This shift marks a turning point as Samsung’s folding devices, like the Galaxy Z Fold 7 and Flip, have captured consumer interest, outpacing even Apple’s most anticipated innovations. The tables have turned since 2014 when Samsung benefited from bigger screens and Apple lagged behind. Now, Samsung is capitalizing on a new frontier with foldable phones.