Google Trends: ‘Altcoin’ Searches Surge to Five-Year High Amid Crypto Market Rally

A significant surge in consumer interest for alternative cryptocurrencies (altcoins) has been observed, reaching its highest level in nearly five years according to Google Trends data released August 13, 2025. This trend coincides with a notable uptick in the price of major crypto assets like Ethereum, Binance Coin, and Bitcoin, leading experts to believe it signals growing retail involvement in the cryptocurrency market.