BNC, a subsidiary of CEA Industries, has significantly increased its investment in the Binance-associated token BNB by purchasing $160 million worth of the asset. This strategic move signals BNC’s shift away from nicotine vapes and towards building a BNB treasury for long-term growth. The company cites BNB’s deflationary model, expanding ecosystem, potential future ETF, and institutional investment opportunities as key factors driving this decision. This comes after securing $500 million in private funding led by investors linked to Binance founder Changpeng Zhao. 200,000 BNB was purchased for this amount, making BNC the largest publicly listed holder of this token.