A firm backed by former President Donald Trump is seeking $1.5 billion to launch a publicly traded crypto holding company. World Liberty Financial, which was founded in late 2024 following Trump’s electoral victory, aims to replicate the strategies of firms like MicroStrategy, using its own tokens as on-balance-sheet assets. The project will be further bolstered by prominent political and financial figures, including Donald Trump, who holds significant governance tokens, his sons Eric and Donald Jr., and other notable investors. This initiative seeks to influence both crypto markets and political landscapes by combining substantial public and private investments. The move raises regulatory concerns given the Trump family’s history in crypto. Public market strategies are evolving as firms consider crypto as a potential treasury asset. This strategy mirrors historical models like MicroStrategy’s Bitcoin reserves, prompting discussions around stability, transparency, and regulatory policies in the crypto space.