During global banking holidays in June 2025, Bitcoin saw a notable surge in price as users took advantage of its 24/7 availability. This period of increased interest highlights Bitcoin’s potential to serve as a reliable financial option, even when traditional banks are closed. Bitcoin Magazine launched a campaign emphasizing Bitcoin’s non-stop accessibility during these closures, using the hashtag #Bitcoinnevercloses. This initiative coincided with widespread bank holidays and aimed to showcase Bitcoin’s constant operation, potentially influencing future regulatory discussions about cryptocurrency’s role in financial markets. This campaign may increase Bitcoin activity during similar events in the future, potentially leading to increased adoption rates for the asset.