World Liberty Financial has acquired the popular $TRUMP memecoin for use in its treasury, signaling a strategic shift from a previously planned wallet project. The acquisition’s announcement led to a 8% price surge for the coin, reflecting market excitement and community interest. Eric Trump, President of World Liberty Financial, confirmed the news highlighting his family’s continued involvement in the digital asset space. The move signifies a pivot towards building the $TRUMP token’s market strength, aligning with the Trump family’s long-term digital assets objectives. This acquisition follows their prior engagement in the crypto industry, emphasizing a focus on patriotic-themed financial strategies. 8% price increase post-announcement before stabilization, reaching approximately $2.03 billion market cap. While community expectations were met with mild excitement, some anticipated a stronger rally. The strategic move marks a shift from the previously planned meme wallet, reflecting broader trends of crypto-focused treasury management in the digital asset space. The acquisition suggests an aim to enhance financial stability and leverage through sustained investor interest, similar to other successful digital assets. Analysts predict potential benefits for both investment stability and market strength. However, regulatory considerations and potential future technological upgrades could influence $TRUMP’s development trajectory.