Korean Media Giant Invests $500 Million in Bitcoin: Will it Spark a Crypto Boom in Asia?

K Wave Media, a pioneering Korean media alliance listed on the Nasdaq, has announced an ambitious plan to amass a staggering $500 million for its Bitcoin treasury. This move positions them as pioneers in digital asset adoption among Asian entertainment companies. The company is taking inspiration from Metaplanet Inc., whose stock surged in 2024 after implementing a Bitcoin-first strategy, and aims to emulate their success in Korea’s booming digital media sector.