Spanish coffee giant Vanadi is making a major shift toward cryptocurrency, investing $1.1 billion into Bitcoin to become a fully crypto-first company. This bold move comes as the firm seeks to capitalize on rising interest in digital assets and follows closely on the heels of companies like MicroStrategy, which has been accumulating BTC for years. 2024 saw Vanadi report losses, prompting Chairman Salvador Martí’s vision to turn the company into a crypto-centric entity. Martí plans to raise capital through an equity offering and use these funds to build up Bitcoin holdings even further. This aggressive strategy positions Vanadi as one of Europe’s most active Bitcoin holders. Semler Scientific, another Nasdaq-listed firm, is also contributing to this trend with significant purchases of Bitcoin. The rise in corporate crypto adoption marks a significant development in the world of finance.