The Trump family is embroiled in legal battles following the launch of a cryptocurrency wallet featuring their likeness without permission. Magic Eden, an NFT marketplace, partnered with the GetTrumpMemes project and launched the $TRUMP token, offering trading capabilities for BTC and other assets. However, the lack of official approval and licensing from the Trump Organization has sparked a legal dispute. The family’s denial of any connection to the wallet prompted accusations of misleading users and damaging their brand. Eric and Donald Trump Jr. have publicly disavowed the project and threatened legal action. This incident sheds light on the challenges and controversies within memecoin culture and calls for greater transparency and accountability in the cryptocurrency space, as investors are increasingly wary of unauthorized use of political branding. The family now intends to launch their own crypto venture, World Liberty Financial (WLF). WLF aims to tokenize patriotism with a wallet, NFT collectibles, and stablecoin integrations. This shift signals a broader strategy as Donald Trump continues his 2024 campaign.