Spanish coffee chain Vanadi Coffee is taking a radical step towards the future of finance by investing over $1.1 billion into Bitcoin. This bold move mirrors the strategy employed by tech giant MicroStrategy, which successfully incorporated Bitcoin at its core and transformed into one of the largest corporate holders of the cryptocurrency. Vanadi’s Chairman Salvador Martí aims to achieve similar success with this significant investment, seeking board approval to begin accumulating Bitcoin. The company plans to use proceeds from a proposed stock issuance to fund this massive venture. This marks a pioneering moment for the coffee industry, making Vanadi one of the first major consumer brands in Europe to embrace Bitcoin as its primary asset. Martí believes that this shift offers protection against inflation and currency devaluation, much like MicroStrategy’s strategy. The company’s move could inspire other non-tech companies to explore similar investments, potentially influencing wider acceptance of Bitcoin by mainstream businesses.