Ripple has made a significant move by securing a large-scale advertisement display in a prime location in New York City. This strategic initiative, marked by the prominent presence of its branding and XRP on billboards, is generating excitement within the XRP community and beyond. 2023 saw Ripple secure a Major Payments Institution license from Singapore, Ireland, and Dubai, signaling growing legitimacy for the company as it strives to disrupt traditional finance. The billboard display in New York City strategically places Ripple in a competitive environment with major financial institutions and tech companies. This move positions Ripple firmly on the global stage and highlights its commitment to fostering mainstream adoption of blockchain-based solutions for cross-border payments, liquidity management, and decentralized finance infrastructure. 2023 has already seen notable milestones for Ripple as they have secured licenses in Singapore, Ireland and Dubai. 2025 is shaping up to be a pivotal year for Ripple as it prepares to integrate its technologies into more financial ecosystems globally.