Kraken Launches Prime Brokerage Platform to Compete with Coinbase and FalconX

Cryptocurrency exchange Kraken has launched a new prime brokerage platform aimed at institutional clients seeking robust services like trading, custody, and financing in a single interface. Dubbed Kraken Prime, the offering aims to challenge existing players such as Coinbase Prime and FalconX by providing access to deep liquidity, 24/7 support, and direct trade execution through qualified custody accounts from Kraken Financial, a U.S.-chartered bank. 🚀