After Microsoft’s acquisition of Tango Gameworks ended with the studio closure, Krafton has spearheaded a rebranding effort. This includes a new website launch featuring open job opportunities for future projects and a revamped logo reflecting a refocused vision. The company also emphasizes its commitment to a creator-centric environment that encourages individual contributions to games with unique soul.
The rebranding follows Microsoft’s initial acquisition of the studio. Hi-Fi Rush, a game developed by Tango Gameworks, was lauded for its success and critical acclaim, earning accolades such as ‘Best Animation’ at BAFTA Games Awards, ‘Best Audio Design’ at the Game Awards, and a coveted Game Developer’s Choice Award for ‘Best Audio.’ Despite the initial excitement surrounding Hi-Fi Rush 2 development plans being halted by Microsoft’s closure, Krafton is now focused on continuing Tango’s legacy. The company aims to expand its game portfolio while supporting creative talent.
Krafton CEO Changhan Kim emphasized his belief in Tango Gameworks’ ability and potential for future success during the acquisition process. He highlighted the importance of maintaining a diverse project line-up, noting that one successful title could mitigate risk. The company’s official also revealed that although they don’t know the exact earnings from Hi-Fi Rush during Microsoft’s tenure with the studio, it was likely minimal.
Krafton is working closely with Xbox and ZeniMax to facilitate a smooth transition for the Tango Gameworks team. This collaboration ensures the continued development of Hi-Fi Rush and fosters exploration of future projects. Despite this change in ownership, Krafton assures that existing game catalog titles like The Evil Within, The Evil Within 2, Ghostwire: Tokyo, and the original Hi-Fi Rush will remain unaffected.
Microsoft’s decision to close several studios following its acquisition of ZeniMax has sparked industry debate. The move was part of a larger restructuring effort intended to refocus resources, but it also raised concerns about talent and creative investment in game development.