During the Bitcoin 2025 conference, Michael Saylor, Executive Chairman of MicroStrategy, highlighted Bitcoin’s potential for US corporations to achieve a unique advantage in the cryptocurrency sector. Saylor discussed his advocacy for Bitcoin adoption by businesses during a CNBC interview, emphasizing its strategic role in corporate treasury strategies. His talk at the event focused on harnessing Bitcoin’s volatility for value creation, highlighting a strategy that deviates from traditional corporate treasury approaches. 2020 saw Saylor take a pivotal step with Microstrategy, integrating Bitcoin into corporate reserves, marking a major shift in financial practices. The impact of his advocacy could potentially drive further institutional interest in Bitcoin and stimulate broader adoption among corporations. This is reflected by increasing numbers of companies seeking alternative methods to manage their treasury assets.