Coinbase is expanding its footprint in Canada’s sports scene, partnering with both Toronto FC and the Toronto Argonauts. These multi-year deals aim to connect with Canadian fans through various platforms, but the company continues to grapple with repercussions from a recent customer data breach that has raised concerns about user security. The partnerships will feature jersey patches, advertising at football stadiums, and even dedicated lounges, according to reports. However, Coinbase faces challenges as it seeks to rebuild trust following the incident where sensitive customer information like home addresses and ID documents were exposed. The exchange is under investigation by US authorities and has offered a reward for information leading to the perpetrators’ arrest. Despite this controversy, the company plans to engage Canadian crypto holders through educational campaigns and digital games.