A Mumbai-based advertising firm suffered a significant data breach when attackers leveraged ransomware to cripple its operations. The firm reported login issues and missing company data on May 3rd, with the initial discovery of the breach later confirmed through a third-party cybersecurity assessment. The hackers left behind a ransom note detailing their demands for payment in Bitcoin. Their actions suggest they stole sensitive information and threaten public leaks unless the company complies. In an unusual twist, they offered to provide advice on improving cybersecurity practices if paid. Investigations indicate the attackers used brute-force tactics to gain access, and authorities are pursuing charges under India’s Information Technology Act.