Cross-border consumer goods e-commerce company DDC Enterprise has taken a significant step in diversifying its financial reserves by acquiring 21 bitcoins, the first installment in a planned expansion. This move is part of the company’s broader strategy to incorporate cryptocurrency into its investment portfolio. According to DDC Enterprise, this initial purchase, valued at approximately $2.28 million, was achieved through an equity exchange involving the issuance of 254,333 Class A common stock shares. The company plans to increase its Bitcoin holdings further, acquiring an additional 79 bitcoins in the coming days, bringing its total reserves to 100. DDC Enterprise CEO Norma Chu revealed ambitious goals to accumulate 500 bitcoins within six months and reach a target of 5,000 bitcoins over the next three years.