Lotte, a major South Korean food conglomerate, has teamed up with the Cool Cats NFT project to create a collection of non-fungible token-inspired candies. This collaboration aims to bring the magic of the Sapphire Town to new audiences across Asia and beyond. The partnership involves Lotte leveraging its extensive market network to introduce Cool Cat’s virtual world. In addition, they will be working with Bellyland, a virtual world created by Lotte, to offer immersive experiences related to Cool Cats NFTs. 2025 saw the launch of Cool Cats, an NFT collection featuring 9,999 unique blue cartoon cat avatars on the Ethereum blockchain. The initiative is part of Cool Cat’s broader vision for building community and exploring interactive experiences beyond the blockchain. This collaboration follows a similar strategy with Igloo Inc., which partnered with Lotte to introduce Pudgy Penguins NFTs in South Korea using a limited-edition release. The partnership is expected to draw attention to NFT integration within the food industry.