South Korean crypto exchange Bithumb is back on track, regaining its market share and shaking up the landscape. After experiencing losses due to security issues and technical difficulties over the years, Bithumb now holds 25% of trading volume, a significant comeback in a volatile domestic market. The resurgence comes as Upbit, facing regulatory challenges, has lost ground. Bithumb’s aggressive marketing and growing user dissatisfaction with Upbit’s regulatory woes have fueled its recovery, pushing it ahead of the competition. Bithumb is set for a major expansion with plans to go public in 2025, with a plan to split into two companies. Bithumb Korea will manage the exchange business, aiming for a listing on the Kosdaq by July 31, 2025. Meanwhile, Bithumb A will focus on broader business ventures. This strategy is backed by strong institutional support from Samsung Securities. This comeback aligns with South Korea’s changing political landscape, as several presidential candidates are now pushing pro-crypto reform measures, including lifting the ban on Bitcoin ETFs and facilitating access to domestic crypto markets. However, the impact of this shift remains to be seen. With Bithumb poised for international expansion and a thriving market environment, South Korea’s crypto sector could see significant growth.