Franklin Templeton Launches Crypto ETP in Europe

Franklin Templeton’s entry into the European crypto market is shaking up industry dynamics. The company announced plans to launch a cryptocurrency Exchange-Traded Product (ETP) on April 2, 2025, following a lead set by BlackRock and 21Shares in their institutional engagement with digital assets. Bitcoin reacted positively to this news, experiencing a 4.6% surge. This move highlights the growing interest of traditional finance institutions in cryptocurrency. 4.6% rise in Bitcoin price was observed as market participants reacted to this development.