Bithumb Makes Strides Back in South Korea’s Crypto Market

South Korea’s crypto landscape is experiencing a shift as Bithumb retakes market share from Upbit, currently dominating the scene. According to Bloomberg data, Bithumb has surged to capture around 25% of the country’s total trading volume, marking a significant leap from its previously insignificant presence in 2023. Bithumb’s resurgence can be attributed to their strategic marketing initiatives aimed at attracting users who migrated to Upbit.