Méliuz Embraces Bitcoin: First Brazilian Public Company to Use Cryptocurrency as Treasury Asset

In a groundbreaking move, Méliuz, a public company based in Brazil, has officially integrated Bitcoin into its treasury management strategy. Following shareholder approval, the company shifted its focus to holding Bitcoin long-term, resulting in a substantial stock surge. The initial Bitcoin purchase triggered an impressive 117% jump in share value, with the company now owning 320.25 BTC worth over $33 million. Méliuz’s commitment marks the first instance of a publicly traded company in Brazil and Latin America incorporating Bitcoin into its treasury portfolio.