Bitwise Chief Investment Officer Matt Hougan predicts a major shift in the financial advisory landscape as it relates to crypto investments. Following an industry conference, Hougan shared his outlook that most large companies will gain access to cryptocurrency Exchange-Traded Products (ETPs) by the end of 2025. This expectation stems from increased interest in crypto assets and the potential for billions of dollars in new inflows into these ETPs. Hougan also notes a notable shift in portfolio allocation norms, suggesting a possible increase in crypto allocations to 5% or more within traditional portfolios, as institutional investors incorporate higher weights of cryptocurrencies into their holdings. Further, Hougan revealed a surge in inquiries about Ethereum, noting an elevated level of engagement compared to the past six months. This rise in interest is particularly noteworthy considering Bitcoin’s continued dominance in the market.