Coinbase Leans into On-Chain Transactions for Competitive Edge

Coinbase has unveiled a strategic roadmap focused on maximizing on-chain transaction capabilities and driving growth through decentralized exchanges (DEX). This focus, outlined in the company’s Q1 2025 financial strategy, aims to position Coinbase against rising competition from traditional financial institutions. The company expects decentralized trading to overtake centralized exchanges (CEX) in future trading volume, prompting their significant investment in this space.