Following FTX’s collapse, Andrea Soto Reig, Marketing Head at Bitunix, has emphasized the critical importance of transparency and user confidence in the crypto industry. The event highlighted the need for increased trust amid a heightened sense of caution amongst users, especially regarding asset security. 2021 saw Bitunix gain over 2 million users, but their post-FTX strategy focuses on regaining customer trust by being transparent with withdrawal options and enhancing user experience. This approach is exemplified through their partnership with CoinStats, which allows for better portfolio tracking. The collaboration demonstrates a commitment to both security and service transparency. Bitunix’s focus aligns with the broader industry trend towards increased accountability and consumer protection as regulatory scrutiny from entities like the SEC continues. While market stability remains a concern after past failures, Bitunix’s strategic efforts are expected to contribute to a more transparent and secure trading environment in the future.