FIFA Unveils Own Blockchain for Enhanced NFT Experiences

Global football governing body FIFA is making a significant shift in its Web3 strategy, announcing plans to launch its own blockchain network, the FIFA Blockchain, to support its existing NFT collection, FIFA Collect. This move comes following an evolving focus on digital fan experiences and blockchain technology. The new blockchain will be EMV-compatible, allowing for integration with popular wallets like MetaMask and expanding access to broader Ethereum ecosystem tools. ⚽🚀