A recent report from CouponFollow, titled ‘Millennial Shopping Habits,’ sheds light on cryptocurrency usage among this generation. The study surveyed over 1,185 Americans aged 29 to 44, analyzing their shopping habits and providing insights into the growing role of crypto in everyday lives. Key findings show that 53% of US millennials own crypto, with men displaying a significantly higher adoption rate (66%) compared to women (45%). This trend reflects an increasing interest in cryptocurrencies as both a payment method and a savings strategy for this generation. The report further reveals that 8% of all surveyed millennials use crypto as a payment method ‘whenever possible,’ highlighting the practical integration of digital currencies into their shopping experiences.