Coinbase’s success rests on a carefully crafted strategy. It utilizes its leading position to drive growth in the crypto market by offering seamless integration of DeFi through partnerships like Morpho. This allows users to access Bitcoin-backed loans directly within its app. Base, launched in 2023, has become a crucial piece of this puzzle. This blockchain platform now hosts almost 55% of all active Ethereum Layer-2 network addresses and contributes to a whopping 60% of the company’s revenue. The decentralized exchange (DEX) ecosystem powered by Base is experiencing strong growth with daily trading volumes surpassing $3.2 billion in March, fueled by meme coin activity and low fees.