A new study reveals a significant shift in millennial purchasing habits, with 42% of U.S. millennials utilizing cryptocurrency for their online purchases. This trend is supported by the growing awareness and acceptance of AI technology within this demographic, as shown by a high 93% who are familiar with AI’s potential application in online shopping.
The report further highlights that 4% of millennials have made over 10 crypto-related purchases within a year, while another 15% utilized it six to ten times. These findings suggest a growing integration of cryptocurrency into daily shopping routines.
Beyond crypto, the study reveals that 54% of participants are planning on integrating AI in their online purchasing habits next year. This trend showcases a notable preference for these technologies among millennials.