ARK Invest has significantly revised its price prediction for Bitcoin, now forecasting a potential high of $2.4 million per BTC by the end of 2030. This upward projection reflects growing institutional interest and Bitcoin’s increasing role as a store of value. The asset manager updated its previous estimates to reflect higher market expectations. In their Big Ideas 2025 report, they now predict a range from $500,000 (bear case) to $2.4 million (bull case). This marks a significant change from earlier estimates of $300,000, $700,000 and $1.5 million respectively. ARK’s analysis is based on Bitcoin’s penetration of key markets like institutional investments, nation-state reserves, and corporate treasury holdings. The firm acknowledges that if market adoption does not meet projected levels, prices might be lower than the high end. Despite potential fluctuations, ARK remains confident that Bitcoin will become a prominent financial asset by the year 2030.