Mercari, Japan’s largest resale marketplace, is now offering XRP trading to its massive user base, granting over 20 million active users access to the cryptocurrency. The move marks a significant expansion of XRP’s reach in Japan, leveraging the platform’s popularity and user base. Users can easily buy, sell, or transfer XRP via existing balances, points, or bank transfers, starting at just 1 JPY.
Mercari’s integration with XRP follows its successful entry into the market for Bitcoin and Ethereum. The platform boasts a significant user-base of over three million individuals, with approximately 90% being first-time cryptocurrency traders. This recent addition makes it the third supported asset on Mercari, after Bitcoin and Ethereum. This also marks the first time XRP will be directly accessible through an app already widely utilized by Japanese consumers for everyday transactions, creating a familiar and intuitive entry point for users.
SBI Holdings, Ripple’s major partner in Japan, has been instrumental in promoting XRP. SBI’s subsidiaries like SBI VC Trade and SBI Remit have leveraged the cryptocurrency for cross-border payments, on-demand liquidity, and even car purchases. This move reinforces XRP’s position as a functional bridge between traditional financial systems and cryptocurrencies.
This shift represents a significant expansion of XRP’s accessibility in Japan. Previously, it primarily served users who were more familiar with the cryptocurrency’s technology. Now, anyone holding Mercari points or a wallet balance can easily access XRP via just a few taps on their app, making it accessible to those new to crypto.
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https://u.today/20-million-japanese-users-gain-access-to-xrps-via-mercari