A new report from MEXC, a leading global cryptocurrency exchange, reveals the significant impact of airdrops on user acquisition. The study shows that airdrop campaigns account for up to 35% of new registrations during peak months. This success stems from their ability to attract new users and boost engagement within the crypto space. Key factors contributing to this trend include the evolving landscape of crypto industries, user behavior, and the increasing role of gamified registration mechanisms. The report highlights regions like the CIS, Southeast Asia, and South Asia as key hubs for airdrop activity. It also underscores how airdrops are becoming an essential part of financial inclusion and marketing strategies.