Digital Consumers Fuel Nigeria’s New E-Commerce Boom

Nigeria’s digital revolution is transforming its retail landscape, and the driving force behind this shift? The country’s youth. Armed with smartphones and a strong need for affordability, this generation is reshaping e-commerce by prioritizing convenience. 50% of Nigeria’s internet users are fueling this growth, creating a fertile ground for e-commerce to flourish. Nigeria’s youth, making up nearly half the population (160 million), are at the forefront of this digital wave. Their tech-savvy nature drives the popularity of platforms like Temu, offering affordable and accessible online shopping experiences.