A widespread bias in cryptocurrency investments known as ‘unit bias’ drives many newcomers towards cheap altcoins, even though Bitcoin remains the dominant force. This phenomenon, according to Samson Mow, CEO of Jan3, is distorting investment decisions and potentially leading to an overestimation of altcoin value. By limiting altcoins to a 21-million unit supply, Mow challenges investors to re-evaluate their perception and understand the true value of these cryptocurrencies. He argues that many projects inflate their total supply to artificially lower prices, making them appear more attractive than Bitcoin at over $84,000. The result? An illusion of value for those who prefer a whole unit over fractions of Bitcoin.